Art direction is the ability to turn ideas into vision, and vision into a language others can understand, believe in and build upon.
Since beginning my professional career in 2006, I have worked across illustration, animation, games and visual storytelling.
Over the years, I have built a deep visual library, strong craft and a sharpened sense of taste.
For me, this work is about navigating possibilities with judgment and intention. It means finding the visual direction that best serves the story, the world and the audience.
Through sketches, color, composition, characters, environments and style exploration, I shape ideas into something tangible, coherent and alive.
A strong visual direction gives a team clarity, focus and a shared creative compass
For Everlasting, the opening film of THU 2024, I worked as Art Director and developed the visual foundation of the project: story, storyboard, moodboards, worldbuilding, lighting, color, and overall atmosphere.
Switchcraft was a BAFTA-nominated story-driven mobile game that combined match-3 gameplay with an interactive, choice-driven narrative, similar to a visual novel.
Visual storytelling with experimental characters in colorful and surreal worlds
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