Art Direction
Switchcraft
Switchcraft was a BAFTA-nominated story-driven mobile game that combined match-3 gameplay with an interactive, choice-driven narrative, similar to a visual novel. Set in a modern magic academy, it followed a diverse cast through an unfolding mystery, where player decisions shaped relationships and outcomes. It was developed as a narrative-driven experience, bringing gameplay, storytelling, and a distinct visual identity into a cohesive whole.
Proof of concept
Shaping Direction and Process
As Art Director, I was responsible for defining and maintaining the visual direction of the game, while working closely with writing and game design to align narrative, gameplay, and visual identity.
My role remained hands-on throughout the project. Regular overpaint sessions were part of the process to maintain visual consistency and support ongoing development. As one of the vision keepers, I guided the visual direction while ensuring it could scale across a large production.
The role required constant problem solving, from shaping style and quality to developing workflows that could support a handcrafted look at scale. A central challenge was balancing artistic ambition with production realities, deciding where to push for quality and where to simplify without losing the core identity.
Proof of concept
Shaping Direction and Process
As Art Director, I was responsible for defining and maintaining the visual direction of the game, while working closely with writing and game design to align narrative, gameplay, and visual identity.
My role remained hands-on throughout the project. Regular overpaint sessions were part of the process to maintain visual consistency and support ongoing development. As one of the vision keepers, I guided the visual direction while ensuring it could scale across a large production.
The role required constant problem solving, from shaping style and quality to developing workflows that could support a handcrafted look at scale. A central challenge was balancing artistic ambition with production realities, deciding where to push for quality and where to simplify without losing the core identity.
Team & Collaboration
Switchcraft was built through close collaboration across disciplines. Writers, designers, and artists worked in alignment, allowing narrative, gameplay, and visual identity to evolve together rather than in isolation.
A key part of this process was building shared ownership and trust, especially under the pressures of scale and remote production. The strength of the project came from this alignment and the ability of the team to adapt, grow, and support each other over time.
The art team in particular played a central role in achieving the final quality. Their commitment, development, and ability to handle both complexity and volume made this one of the strongest teams I have worked with.
The Team Behind Switchcraft - Wooga Behind the Scenes
Samples from across the game
